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LITTLE ROCK, ARKANSAS…

But for the 20 representatives from DirectBuy of Little Rock, the 2010 Conference proved magical, as the club not only took home DirectBuy's most prestigious honor, Club of the Year, but they also wrapped up the company's Rising Star award, presented to new franchise owners who demonstrate excellence in their first year of ownership.

Never before in company history has a franchise taken both honors in the same year, and to top it off, DirectBuy of Little Rock also earned Top 5 Sales Club of the Year honors and a 5-Star Customer Service Rating award. "Conference was wonderful beyond all of our wildest dreams ? we knew it would be exciting, but it was very meaningful and humbling to share it with our staff," said Phil Schmidt, owner of DirectBuy of Little Rock. "We achieved what we did as a team, and it was an incredibly emotional orioles #21 jersey experience for all of us."

To earn Club of the Year honors, a DirectBuy franchise must demonstrate excellence in customer service, business operations, and membership sales. Since taking ownership of the franchise in April of 2008, franchise owners Phil and Paula Schmidt and Rand orioles #21 jersey Falbaum have shown unbridled enthusiasm and dedication to helping families through DirectBuy. "Without a doubt, Little Rock, the franchise owners, and their staff have earned these awards through hard work and commitment," said DirectBuy Corporate Executive orioles #21 jersey Vice President Bart Fesperman. "They are true go-getters and innovators and have a passion not just for helping members, but also their community."